Protecting brands through plans and simulations before, support during and recovery after a crisis.

Both in his decade with Ogilvy PR and his decade-and-a-half with Shimmin Communications, Rob has assisted numerous global brands in preparing for, managing and recovering from crisis. Whatever phase of crisis you may find yourself in, it can be enormously helpful to bring in a senior and fully engaged consultant to assist with the speedy development of messages and a sound strategy for their delivery.

crisis preparation

• Crisis plans: Drafted or amended, made ready to protect the brand
• Crisis simulations: Challenging scenarios designed to pressure-test plans and teams
• Online portal/platform Capturing team input and generate ‘crisis injects’ from news and social media.
• Coalition building.  Finding the right friends before you need them

crisis management

A senior team member independent of board, department or agency. Acting as an extra pair of eyes in a crisis to avoid brand-damaging mistakes made in the heat of the moment

crisis recovery

• Strategies and plans to rebuild trust should it have been damaged in a crisis
• The setting of realistic goals, timeframes and actions to restore a brand’s lustre