Amazon’s Jeff Bezos described corporate brands as “What people say about you when you’re not in the room.” If you were a brand, what would its promise be? What could people expect from you? What behaviours would strengthen or weaken your brand?

This is not about polishing up your online persona. It’s about understanding the very core of you and managing how your promise and behaviours are seen externally.

Personal branding is a highly popular offering within Rob’s coaching practice. Combining his brand-building and coaching skills, clients are encouraged to see themselves as a brand, mapping brand promise and brand attributes against their values as a person. Working with an occupational psychologist, Rob is able to identify gaps between how an individual is viewed at work and how they perceive themselves. His modular approach to coaching once the brand is established looks at behaviours that may strengthen or weaken the brand in a variety of business environments.

Three phased approach:

Mutual commitment to measurable value:

Every programme is tailored to the individual with agreed measures to ensure value is delivered. Getting there takes time, focus and energy from both sides.