For more than 25 years Rob Shimmin has helped build global brands on their good days and protect them through the bad days of crisis. He launched Shimmin Communications in early 2005 after a decade with Ogilvy Public Relations Worldwide where he was Managing Director of EMEA.
Rob works hard to gain a deeper understanding of the business behind the brand being built or protected and is skilled at building stories to bring the brand alive. As a result, messaging and communications strategy is more impactful and delegates leave training sessions with better content and greater confidence to communicate one-to-one or to large audiences.
Should good days turn to bad, Shimmin Communications is a valuable resource in defence of the brand. Rob has provided counsel to CEOs and Communications Directors at the centre of a multitude of local and global crises. Brands under fire achieve the best of a multitude of possible outcomes and most importantly, avoid the mistakes that can make matters worse.
That said, not all crises are full-blown and Rob loves working through complex communication challenges where there is no easy answer.
Rob lives in Kent with his wife and three daughters. He tries to stay fit by pedalling his bike through the back lanes of Kent.
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