Over the past decade, Shimmin Communications has enjoyed long-term relationships with major global brands like Biogen Idec, Cisco Systems, Dell, DuPont and the Financial Times. Their loyalty is won through communication training that is differentiated by a diligent approach to understanding the client’s business. Feedback scores are consistently high and regularly mention delegates’ increased confidence in facing the media, analysts, governments, customers and employees.
Helping leaders communicate with greater impact
Rob has worked with CEOs and regional leaders of a multitude of global brands, helping them bring alive the brand story for audiences as diverse as employees, customers, governments, the media and analysts. The (rather obvious) secret is to develop a clear story and to tell it well. Getting there requires a relationship of trust between the CEO and an advisor who’s taken the time to understand his or her business and personal style.
Building stronger, safer spokespeople
Whether preparing to talk to the media, customers, governments or staff, Rob’s communication training will help delegates identify and organise their messages and then bring them alive with well-delivered illustrations and anecdotes. The training builds confidence rather than ‘scaring’ delegates and can prepare spokespeople for TV and print media or answering difficult questions in any environment. Video critique is used extensively to improve performance and a detailed follow-up document for each delegate (together with their videos) helps cement the learning.
It is recommended that groups be kept to a maximum of five delegates to ensure ample time for interaction in a day’s course (half days work very well with three). CEOs are normally trained in a one-to-one environment, typically in a half-day session. TV studios are available as are camera crews should added realism be required.